Tablet vs Paperback?



In our forthcoming book, Everydata, we very briefly address an interesting study from the University of Oregon that finds "People actually recall more information when they read a printed newspaper versus reading it online."

Our purpose in raising the study was not to closely examine the underlying statistical methodology (though we might have something to say about the sample of 45 people) but to introduce the concept that how you receive your data can also effect how you interpret or retain it.

In a somewhat similar manner, different types of individuals retain information differently when they study (for example, think of the difference between the student who can just listen to the lecture and absorb the material versus the person who needs to highlight everything in their textbook or make flashcards).

I was reminded about this difference in some recent news articles about the neuroscience behind how we consume data. This article from PRI discusses this difference (such as the "non-linear" way your mind starts to read content on screens) and has an interesting radio interview you can listen to to learn more...if you are an auditory learner!