Trump and Bush - Tied?

A New York Times article says that Donald Trump is "in a statistical tie" with Jeb Bush. Trump has 17%. Bush has 14%. The difference is within the margin of error for the Suffolk University / USA Today poll.

What's interesting to us is how the data has been cherry picked by the media. Consider these three different headlines, all based on the same survey:

Is Trump "on top," "tied" or "on the rise"? Perhaps it depends on your perspective. (It also depends on statistical significance - was the sample size large enough, how did they calculate the margin of error, etc.).

Oh, and another example of cherry picking - 30% of Republicans are undecided - roughly the same percentage who named Trump and Bush combined.

But that doesn't make the headlines.