Data Analytics for Business Professionals

Dr. John Johnson has released a course titled “Data Analytics for Business Professionals.” In this introductory overview of data analytics, Dr. Johnson teaches leaders and executives how to use analytics to make data-driven decisions and gain competitive advantage.

Topics include:

  • Qualitative vs. quantitative data

  • Data analytics success stories

  • Making predictions

  • Asking the right questions

  • Collecting data

  • Understanding averages

  • Sampling: pros and cons

  • Forecasting

  • Cause and effect

Dr. Johnson delves into examples of real-life analytics in action, explores the differences between predictive and prescriptive analytics, and explains how to formulate questions—a process that can be almost as revealing as finding the answers. He then shows how to collect, clean, and aggregate data from different sources across an organization, and identify when data is flawed. From there, students will learn how to plan and deploy an analytics strategy for a business, starting with a variety of simple techniques: averages, sampling, cherry picking, forecasting, and correlation and causality. Finally, Dr. Johnson closes with resources and next steps to advance students’ analytics knowledge.

View the course on LinkedIn Learning and on

Quoted in USA Today

USA Today recently interviewed John for an in-depth story about fake news — and how people can know what's real. 

From the article:

"An imperfect storm of factors have hyper-accelerated the rampant growth of fake news, says John Johnson, co-author of Everydata: The Misinformation Hidden in the Little Data You Consume Every Day.

Trust in the media is at an all-time low — 32%, according to a Gallup Poll — amid an avalanche of news to a disenfranchised electorate, many of whom are seeking information, no matter how specious, to affirm preconceived notions, Johnson says."

Read the full article

The Washington Post interviews John about Everydata, Edgeworth Economics and expert testimony

Jabin Botsford / Washington Post

Jabin Botsford / Washington Post

In a recent interview with Tom Heath at The Washington Post, John talked about a wide range of topics, including:

  • His work as CEO of Edgeworth Economics, which provides expert testimony for companies dealing with “bet-the-company litigation.”
  • His experience as a "radio-show guest, TV polling expert and author who distills his data into bite-size, digestible nuggets."
  • Working with clients including the NFL Players Association


Read the full interview here.

HowStuffWorks Interviews John

"What Do Scientists Think of Science Coverage in the Media?" That was the headline of a recent article in HowStuffWorks, which took a closer look at how the media covers research. 

A few highlights: 

  • As John says in his speeches and book, people who like grilled cheese sandwiches probably don't have more sex, despite media reports.
  • Sometimes it's not the media's fault that stories are misleading. Maybe the original study isn't good. Unless you're an expert, it's hard to know. 
  • Most research involves incremental progress. Rarely do you get those "wow" moments - but that's what many people (and journalists) are looking for.

Want to learn more? You can read the full article here. And thanks to HowStuffWorks for the interview!


Business Owners Radio features John on their podcast

Business Owners Radio is "the show that helps your business grow," offering entrepreneurs the best "ROL" (Return on Listening) on the internet. 

On their most recent podcast, co-hosts Craig Moen and Shye Gilad interviewed John and his co-author Mike, covering topics such as: 

  • How two entrepreneurs found time to write a book together
  • The top data traps that business owners face
  • How to use numbers and data honestly as you grow your business
  • The most important questions that business owners should be asking about their data

Learn more and listen to the full podcast on the Business Owners Radio website.

Fast Company Interviews John About Statistical Literacy

"Don’t be afraid of numbers, they’re just numbers," says John in his latest interview with business writer Stephanie Vozza from Fast Company magazine. "Stop, think and use your intuition.... Statistical literacy is empowering."

In the article, John talks about common data traps, including:

  • Misleading averages
  • Cherry-picked data
  • Confusing correlation with causation

Click here to read the full interview.

800-CEO-READ Offers Praise for EVERYDATA

Here are just a few of the highlights from our most recent review, this time in 800-CEO-READ:

"We live in what you might call a data-rich environment, an age of information saturation. Johnson and his coauthor, Mike Gluck, have written the best book I have found on how to parse that data and information. "

“...entirely engrossing and entertaining from the start.”

"What Johnson and Gluck do is provide all the thinking tools you need to determine what it is you really know and what you really don't."

Read the full review on the 800-CEO-READ website, where you can also enter to win a free copy of the book.

Think You Know Everydata? Check Out Our New Quiz!!

Hopefully you have noticed the new link in the header of our site referencing "Quiz." Don't be shy! Give it a click! We just launched the quiz this week as a fun way to test yourself on identifying misleading articles. We hop you enjoy it as much as we do! If you have any questions or comments about the quiz, leave them below this news announcement. And be sure to check back, we are hoping to create more of these in the near future!

Boing Boing Calls Everydata "a tour-de-force of statistical literacy"

An excerpt of Everydata made it on to the website of Boing Boing, the self-described website of "[t]he award-winning zine, blog and directory of wonderful things." In the introduction, the editors described Everydata as "a tour-de-force of statistical literacy"! If you haven't already read the book, check out the excerpt. If you have already read the book, check out the excerpt anyway!

John to Speak at the Arkansas Literary Festival

The road show continues! John has been invited to Little Rock, Arkansas, to be interviewed about Everydata as part of this year's Literary Festival. John will be working with Lance Turner, the online editor for The interview will occur on Saturday, April 16, at 1:00 in the Historic Arkansas Museum

Thank you to the event coordinators for the invite!